Number one most important thing.
Data and customer feedback trump ego and opinion. We strive to remain open to new ideas, acknowledge limitations and let the results speak for themselves.
Happy people are productive people, which means that work should be as enjoyable as possible. Keeping it that way means making tough decisions about which partners, customers and suppliers to work with and using common sense over rules.
It isn't enough to have an idea – it's persistence that determines success. We embrace an entrepreneurial mindset of being self-motivated, self-aware, self-disciplined and self-improving.
We embrace the philosophy of "little bets" in all aspects of the organization. When an idea fails, we allow it to fail quickly, so we can learn from it and then iterate. A small number of people can achieve far more than any large organization when working with this mindset.